SEO Checklist

Best SEO Checklist

Before starting the SEO checklist, let’s start with what SEO is. SEO stands for “Search Engine Optimisation”. It is the practice of optimising a website to improve its ranking in Search Engine Results Pages (SERPs). When a website ranks higher in the SERPs, it is more likely to receive traffic from users searching for its products or services. Many factors can impact a website’s ranking in the SERPs. These include the quality and relevance of the website’s content, the presence of keywords in the website’s meta tags and content, the website’s loading speed, and the presence of high-quality backlinks from other websites. Businesses and individuals can increase their visibility and attract more qualified website traffic by optimising a website for search engines. As a result, it can lead to increased sales, leads, and revenue.

A website or web page is optimised for SEO to improve its visibility and position in search engine results pages (SERPs) for pertinent keywords or phrases. Through improved search engine results, SEO Checklist aims to increase organic website traffic. It is accomplished via various strategies, including keyword analysis and research, content production, link building, and technical website improvements, including increasing website performance and mobile friendliness. The objective is to satisfy search engine requirements while delivering a great user experience. These factors include the website’s content’s relevancy and quality, the use of keywords in the website’s meta tags and body copy, the speed at which the website loads, and the availability of high-quality backlinks from other websites. You can check out our SEO monthly packages.

Basic SEO Checklist

Use Morden platforms such as WordPress or Applications such as Laravel and a website responsive to every device, such as mobile-friendly. Please ensure your website is mobile-friendly since more people access the internet via mobile devices.
Set up GSC, Google Analytics & Bing
Install & and configure SEO Plugin (WordPress)
Generate & Submit a Sitemap
Create a Robots.txt file
Check the Search Console for manual actions
Make sure your website is indexed

Detailed SEO Checklist

A variety of variables may impact a website’s SEO. This means many factors can affect the SEO of a website. Here is a list of items to consider as part of an SEO checklist

Keywords Research

When you create a page, please wait to write the title without keyword research. First, could you research which keywords have a high search volume and people are searching on the internet? Then, you identify your target audience’s keywords to find products or services like yours. What are the best websites or tools for keyword research? It’s a Google search, so check on the page’s Google search area and button where Google automatically suggests relevant keywords. Ubersuggest Extension is another free option that you can add to your browser. If you have money and want more accuracy, go for Semrush and SEO Power Suites.

Identify your competitors
Find your main valuable Keywords
It is much better if you know long-tail keyword variations
Create keywords Map
Analyse the intent of pages that rank
Identify questions that are being asked
You should see the difficulty of ranking for your target keywords.

Types of SEO

On-page SEO (Internal)
Off-page SEO (External)
Technical SEO

On-Page (Internal) SEO

Do keywords research for page title or Find the valuable or profitable Keywords
Optimise Title and Permalink (website link)
Make sure there is only one H1 tag on a page.
Keep h2, h3, h4 tag as necessary
Implement local and long trail keywords for quick ranking such as near me and city name
Make sure the content is fresh/organic and at least 600 words
Check the SEO title, focus keyword, and meta description tag and fix if missing and duplicate
Make sure you are not using stop words in the title
Much better if you keep wow or positive words & Numbers such as 2023 or Number 1 in the title
Update or make up-to-date title & meta tags
Content must be organic and relevant ( Google love your unique article. If you cannot write, use AI, such as ChatGPT or Word Tune & give your input to make it final. Create high-quality, helpful content that uses your target keywords and satisfies the needs of your audience.
Keep Focus words or Keywords in content as necessary
But dont Stuffing Keywords
Regularly do a content audit and make the content up to date
Content Relevant image with rationale, like (16:1 1200 X 675), and Alt tag similar to focus word.
Relevant or content matching internal and external link
Share page on LinkedIn, YouTube Community
create a couple of posts/updates on GBP
Create backlinks for this page with relevant anchor text
Check the page on GSC, & request an index if all is fine.

Off-Page (External) SEO

You can optimise your website for local search if you have a physical location or provide services in a particular region.

Analyse your competitor’s link profile.
Conduct a link intersect analysis.
Turn unlinked mentions into links.
Link-building opportunities. Link building is the process of acquiring high-quality backlinks from other websites to your own to raise your search engine rating.
Set up & optimise Google Business Profile / Bing Places for Business.
Do Local listing, citation
Guest Posts, especially education, academic, or newspaper.

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Technical SEO

Please make sure that your website meets best practices and is technically sound.

Use https
Make sure there are no duplicate versions of your website
Find & fix crawl errors
Website Loading Speed (A quick-loading website can enhance user experience and help you rank higher in search results. Ensure your website is straightforward)
Fox broken internal & outbound links
Find & fix HTTP links on https pages
Use an SEO-friendly URL structure
Add structure data
Check the page depth
Check temporary 302 redirects
Find and fix long redirects

Technical SEO Checklist

The main goal of the Technical SEO Checklist:

Ensure that the project is fully indexed.
Enhancing the understanding of the site’s structure by search engine robots.
Providing users with easier access to information.
Contributing to the ranking of site pages by search engines.

Please ensure your website is technically sound and follows best practices, such as using a sitemap and proper header tags. Here are all the details.

A. Website Loading Speed Time

Too much stuff can slow down your website.
Improve Server Response Time
Optimise & reduce image size without affecting the visual appearance
Minimise the Render-Blocking Javascript and CSS – Combine CSS and JS codes into one file
Limit the number of resources & HTTP requests
Set a Browser Cache Policy
Reduce the number of redirects & eliminate the redirect loop

B. Website Functionality & Usability

Make sure your website is mobile-friendly
Build search engine-friendly URLs
Use the secure protocol – HTTP
Take a look at the HTML elements of the site (Close all HTML tags)
Set preferred version
Set up correctly the 301 redirects after site migration
Make sure your resources are crawlable
Test your robots.txt file to show Google the right content
Verify the indexed content
Review your sitemap to avoid being outdated
Review blocked resources (Hashbang URLs) with Fetch as Google
Optimise your crawl budget
Avoid meta refresh for moving a site
Analyse website performance when faced with an error 404
Favicons or favourites icons should be created
Prevent some unused pages/files from being indexed in the robots.txt file
Analyse and review the server uptime statistics (99.85% or greater)
Use redirect for a flash site to the HTML version
Use hreflang for language and Regional URLs
Make sure your tracking is working properly

C. Content Optimization

Redirect/Replace broken links & resources
Audit internal links to improve your chances of ranking higher
Get rid of duplicate content
Use structured data to highlight your content
Keep a reasonable number of links On-Page
Avoid canonicalising blog pages to the root of the blog

D. User-Friendlier Website

Set up your AMP the right way – Mobile Friendlier
Add breadcrumbs for better navigation
Test on as many platforms and devices as possible

Tools you need for content creation

Install the Grammarly and WordTune extensions in your browser and download them for mobile and desktop.
ChatGPT
Duplichecker.com to check plagiarism

Tools you need to check website speed

gtmetrix.com
pagespeed. web. dev

Tools you need for an SEO Audit

Audit tools like SEO Power Suits / Semrush site Audit etc.)
Google Analytics
Google Search Console
Google Page Speed Insights
Google Schema Markup Testing tool
RankMaths
Anything else? Please let us know.

Free SEO Tools for Keyword Research

Ubersuggest
Answer the Public
Keywordtool.io
Google Keyword Planner
Google Trends
Soovle
Adwords and SEO Permutation Generator
Keyworddit
Bulk Keyword Generator
Wordtracker Scout
Searchvolume.io
Google Location Changer
Keywords Everywhere
Also Asked
Semrush (Limited Functionality)

Free SEO Tools for Content Marketing

Google Analytics
Google Search Console
Content Ideas
Hreflang Tag Generator
SEOpresser Title Generator
Title Capitalizaton Tool
Grammarly
Google SERP Preview Tool
Buzzsumo
Spyfu

Free SEO Tools for Rank Tracking

Google Search Console
Bulk Google Rank Checker
Serprobot
Semrush, SEO Power Suit ( free version)

Free SEO Tools for Technical SEO

SEO Analyzer
Google Analytics Referrer Spam Killer
Pagespeed Insights
Sitechecker
Pingdom
Website Penalty Checker
Structured Data Markup Helper
Woorank
SEOptimer
301 Redirect Code Generator
XML Sitemaps
Mobile-Friendly Test
Lighthouse
Speedmonitor.io
Link Redirect Trace
Screaming Frog SEO Spider
SEOlyzer
Redirect Path
Browse

Best paid SEO tool

SEO PowerSuite Tools is not a web application; you must download it on your computer. However, it’s one of the best tools for Keyword Research and Audit (SEO, Ranking, Backlinks). Semrush is a web application, so you don’t need to download software. If you have a paid version, then you take all the advantages, but with a free Semrush account, you can do the following:

Keyword Research
Analyse competitors
Track your keyword Rankings
Run a website audit
Monitor your local listings
Using your account for content marketing
Get recommendations for content optimisation
Create optimised and user-friendly content
Get ideas on how to improve on-page content & SEO
Managing your social media
Post on social media channels
Analyse your performance
Track your competitors’ social media activity and so on.

Free SEO Consultation in the UK

With a decade of experience serving businesses and organizations throughout the UK and worldwide, we provide comprehensive Website Consultation services. Our goal is to improve the visibility of a website. Using a website and SEO agency like ours is important for achieving success. Contact our office for more information or to schedule a meeting with our IT staff to discuss Website development and SEO. You will receive recommendations and a proposal after we have reviewed your request.

On Thursdays from 10:30 a.m. to 11:30 a.m., we provide free Website SEO and Digital Marketing consultations. Please fill out the form below or contact us by phone or e-mail to inquire about availability.

Free SEO & Website Design Consultation
Free SEO Audit Report
Free Keywords Ranking Report
One-Year Free Organic Backlinks

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No lengthy contracts. Enjoy our Website, SEO & IT services with flexibility and peace of mind. Your needs, your terms!

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