Types of SEO

Understanding the Types of SEO

SEO can be classified into many types. I’ve included brief descriptions of each and their advantages below.


1. White-Hat SEO

A “white-hat SEO” refers to SEO techniques that comply with the rules and regulations of Google and other major search engines. White-hat SEO raises your SERP rating while maintaining the integrity of your website by the search engine’s terms of service. 

A successful website should be built using white-hat SEO techniques. Therefore, you must adhere carefully to the following white-SEO tactics:

      • Metatags should be keyword-rich and descriptive.

      • Ensure that the website’s visitors receive quality services and content.

      • Organise your website so it’s easy to navigate. 

    Types of SEO


    2. Black-Hat SEO

    Black-hat SEO uses flaws in Google’s search algorithm to appear higher in search results. To improve one’s position in search engine results, one may employ spammy or sponsored link-building techniques, keyword stuffing, cloaking, etc. These methods produce results immediately, but if Google finds out about them, they might hurt your website. The use of black hat SEO is therefore discouraged. 

    3. Gray-Hat SEO

    It’s a riskier SEO technique than white-hat SEO. Due to the ambiguous terms and circumstances surrounding grey-hat SEO techniques, they do not fall under either white-hat or black-hat criteria. Nevertheless, grey-hat SEO techniques are not likely to result in a ban by search engines. Another way to put it is that the information or content you post by grey-hat SEO remains vague. Understanding gray-hat SEO techniques will prevent your website from losing visitors since you’ll know the ramifications and be more equipped to use ethical practices. 

    4. On-Page SEO (On-Site SEO):

    SEO is on-site and refers to optimising a website’s content and HTML code to boost its ranking in search engine results and attract more targeted traffic. Off-site SEO, which involves enhancing external elements like backlinks and social media signals, differs from this.

    SEO Keyword Research

    Increasing website exposure and relevance in search results entails discovering pertinent search phrases (keywords) consumers use when doing online searches.

    Quality SEO Content

    By concentrating on the requirements and interests of the target audience, employing pertinent keywords, and gaining links and shares to boost search engine rankings, quality SEO content that is both user- and search-engine-friendly is created.

    Internal Linking For SEO

    Internal linking for SEO is the process of adding links within a website to join relevant pages together to enhance user experience and aid search engines in comprehending the structure and content of the website.

    Metadata SEO Optimisation

    The goal of Metadata SEO optimisation is to adequately and briefly describe the topic of a website to both visitors and search engines. This is done by optimising HTML components, such as title tags, header tags, and meta descriptions, to increase the page’s exposure and relevance in search engine results pages (SERPs).

    Image SEO Optimisation

    Image SEO optimisation enhances user experience and search engine visibility by optimising website photos with meaningful file names, alt tags, and captions. The objective is to increase traffic to a website from Google image search.

    URL Structure

    URL structure is how a website’s URLs are arranged and created, containing pertinent keywords to aid search engines in comprehending the website’s content and enhancing rankings, improving user experience and helping link-building activities.

    5. Off-Page SEO (Off-Site SEO):

    Off-page SEO, also known as off-site SEO, raises a website’s position in search results by optimising elements not directly related to the website. This may be accomplished through creating high-quality backlinks, social media promotion of the website, and other internet marketing techniques. The objective is to improve the website’s standing with search engines regarding authority, reputation, and relevancy. Consequently, the website can be placed in a better position in search engines and attract more organic traffic.

    Guest Blogging

    The off-page SEO tactic of guest blogging is frequently utilised to increase backlinks. It occurs when you create an article for a different website in return for a hyperlink to your website. This can increase the authority and exposure of your website and drive more visitors to it.


    By answering questions from reporters and journalists, you can increase your media exposure and build links for search engine optimisation.

    Competitor Research and Analysis

    One should examine competitors’ backlinks, content, and keywords to improve one’s SEO strategy.

    Internet Ads

    The placement of paid advertisements on external websites and search engines aims to drive traffic and generate leads for a website or business to improve its online visibility.

    Press Distribution

    Sharing press releases with relevant media outlets is essential to improve brand recognition, secure backlinks, and attract potential customers.

    Brand Signals

    In SEO, “brand signals” refers to a brand’s reputation and online presence built through social media participation, online directory listings, and website references. These signals can improve search engine results by assisting search engines in determining a brand’s authority and reliability.

    6. Technical SEO

    Technical SEO includes web page optimisations that make it easier for search engines to crawl and index a website, raising its search engine rating. This includes speeding up website load times, ensuring robot.txt files are appropriately configured, and properly configuring redirects. As a result, technical SEO improves a website’s usability and accessibility for search engines and human users.

    Site Load Time

    Optimising site load times is improving website speed and performance to provide a better user experience and achieve higher search engine rankings.


    The concept of mobile-friendliness refers to a website that is designed and functional in such a way as to be compatible with mobile devices such as smartphones and tablets. A responsive design ensures that the website will display correctly on a variety of screen sizes, will load quickly, and be easy to navigate on a mobile device.

    Crawl Error Identification

    Finding and fixing issues that stop search engines from accessing website material is called crawl error identification. Broken links, missing pages, and other mistakes that may have a detrimental effect on a website’s search engine visibility are examples of these problems. Website owners may raise their website’s exposure and search engine rankings by resolving crawl problems.

    Keyword Cannibalization Audit

    A keyword cannibalisation audit is a procedure for locating and resolving situations when numerous pages on a website are vying for the exact or related keywords, which can lower overall organic performance and dilute search engine exposure.

    Duplicate Content Audit

    Finding and removing instances of duplicate material on a website that may have a detrimental influence on search engine results is the goal of a duplicate content audit.

    Site Structure

    Building a logical and well-organised website structure that makes it simple for people and search engines to explore and understand website content is called site structure. By making it more straightforward for users to access the information they need, a site’s structure may also enhance user experience.

    7. Local SEO

    Local businesses must implement local SEO strategies to become more visible in Google’s local search engine results. Local SEO helps firms reach local audiences by analysing the search behaviour of billions of users. As a result, your local company can rank better in the search results and the local map pack simultaneously if you employ local SEO techniques. As a result, your business expands, and more people visit your website.

    8. International SEO

    Your website will receive organic traffic from various countries and languages thanks to international SEO. Let’s say that you wish to achieve success in international SEO. In such cases, you will need to consider the cultural context of your target market and provide them with the option of transacting in their preferred language and currency. The format of dates and times should be adapted according to the location where they are listed. If they have any concerns, you should speak to them in their native language. International SEO aims to give your target market a positive online experience.

    9. Content SEO

    An additional subtype of search engine optimisation is content SEO. Organising your website and elevating it in the SERPs refers to producing original material, whether text, pictures, or videos. Copywriting, site structure, and keyword strategy are three factors that must be considered when dealing with content SEOs. Your website won’t appear in search results if you do not strike a balance between these three factors.

    Additionally, examining the material after publication is just as vital as before. Make sure your material is effective by monitoring its effectiveness. Finally, enhance your website’s audience by applying various strategies, making the necessary adjustments, and adding new products.

    10. E-commerce SEO

    One of the best methods to increase traffic through sponsored search is through E-commerce SEO, although SEO prices are substantially lower. You can use this tool to improve the search engine rankings of your online store website.

    For your website to remain visible in the search engine results pages, it must be listed in the SERPs. Therefore, when your rivals’ research focuses on homepage SEO and website architecture correctly, your e-commerce SEO may boost traffic to your website and increase search volumes.

    11. Negative SEO

    Today’s SEO tactics include the disgusting and immoral practice of negative SEO. The purpose of negative search engine optimisation is to lower the search engine rankings of your competitors so that you may surpass or outrank them. An example of a bad SEO practice might be stealing into someone’s website, building suspiciously many low-quality links, commenting unfavourably on their website on various discussion forums and blogs, etc. There could be several legal repercussions if caught engaging in unethical SEO practices.

    12. Mobile SEO

    Mobile SEO optimises a website for search engines while ensuring it can be adequately seen on mobile and tablet devices. A negative mobile phone experience may lead to a client never using that brand again. This type of SEO is essential if you wish to provide your customers with the best possible experience. It’s crucial to ensure your site’s design, organisation, and page speed don’t influence mobile consumers’ decisions.

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    Conclusion of the Types of SEO

    In conclusion, the diverse landscape of Search Engine Optimization (SEO) can be categorised into three main types, each playing a crucial role in enhancing a website’s visibility and relevance online. Firstly, on-page SEO optimises individual web pages, focusing on content quality, keyword usage, and meta tags to improve search engine rankings. Secondly, off-page SEO extends beyond the confines of a website, emphasising factors like backlinks, social signals, and online reputation to establish authority and credibility. Lastly, technical SEO addresses the backend aspects, ensuring that a website is efficiently crawled and indexed by search engines, contributing to a smoother user experience. The synergy of these SEO types is essential for a comprehensive and effective digital marketing strategy, enabling businesses to attract organic traffic and sustain a solid online presence in a highly competitive digital landscape.

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